Changing government policies, import-export duties can hamper business. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Ross, J. Gathering and utilising a large fan base. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Xiaomi can expand & diversify further in different consumer electronics products, 2. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Philips 12. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. can be threats. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. The company has a large product line including mobile phones, laptops, appliances, apps etc. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. By understanding Xiaomi Corp's . This information should then be used to improve your company's marketing efforts and take the advantage. You decide to conduct a market analysis for your business. Xiaomi always had a way to check all the products of these competitors. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. The customer profiles must have some observable differences. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Xiaomi, by comparison, still generates about 90% of its sales from China. This website uses cookies to improve your experience while you navigate through the website. Upgrade to remove this ad. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. A correlation of -1.0 means that prices move in opposite directions. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Leo Sun has no position in any stocks mentioned. Xiaomi Triathlon: Hardware+New Retail+Internet. (SPACs), Transportation, Infrastructure & Logistics. Budget Smartphone launched via flash sale model, 2. This report stays updated. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Xiaomi is one of the leading brands in the consumer electronics sector. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Company View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Low profit margin 2. Sophisticated investors, who have witnessed. (2015, April 13). Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Cendrowski, S. (2017, January 24). Microsoft 6. Swot Analysis Of Xiaomi 736 Words | 3 Pages. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. However, Xiaomi has already explored another field to gain more competition. Partnerships with telecom companies can help the brand grow, 3. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. IDC reports that Xiaomi's shipments in China fell 38% annually to. This Super AMOLED display has a max refresh rate of 90Hz. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Lenovo3. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. *Average returns of all recommendations since inception. Nokia It has been reviewed & published by the MBA Skool Team. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Have you found what you were looking for? Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Image source: Vivo. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. The company has also focused on investing in electric cars, 7. Designing great products at a reasonable price. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Lenovo 3. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. The content on MBA Skool has been created for educational & academic purpose only. By Xiaomi during the development of their products and strategy Lovely Professional University focused investing. Brand 's strengths include its financial position, experienced workforce, product uniqueness & intangible assets brand. Potential and limitations, as well as external opportunities and threats ) and... 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