Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . However, usage and popularity vary significantly between countries. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. . It is important to note that there is localized preference such. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The most popular social media platforms. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Curated marketplace for fundraising . Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. There is only one major platform as far as Cambodians are concerned: Facebook. Feeling the need for speed in your video content marketing strategy? But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. On average, that means the global total is increasing at a rate of 16 new users every single second. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Register in seconds and access exclusive features. Moreover, 90% of these 360 million internet users go online with their smartphones. That's why UGC is such a valuable tool. [1]Conversational commerce surging across Southeast Asia Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Chart. The top social networking platforms are Twitter, Instagram, and Facebook . Social media is widely used throughout the APAC region. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. 01 Mar 2023. to incorporate the statistic into your presentation at any time. The ideal entry-level account for individual users. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. View all stats Browser Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. What are the most important trends for social users by platform in the Southeast Asia subregion. Learn more about how Statista can support your business. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. To learn more, visit www.moengage.com. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. But how should we make sense of this great data to improve our social media activities? The company . Posted 4:54:45 AM. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Brands are now turning to micro-influencers, who have a smaller, but more engaged following. This is according to Hootsuite's report. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. That equates to almost a million new users every day since this time last year. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. A paid subscription is required for full access. Well, once again, the data holds some surprises. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. The ultimate list of Linkedin Statistics that you need to know in 2023. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Branded Content Draws Bigger Attention, 6. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. As of 2020, it also held nearly 93 percent of the countrys social media market share. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Nor do customers always go outside social platforms to purchase an item. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. However, YouTube usage is catching up. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. SNOW has a similar foundation and basis to Snapchat. QQ works best on desktops and is mainly used to send emails or share files. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Published by S. Ganbold , Jun 30, 2022. WHO WE ARE? Consumers also love to spend big. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. 24.00 million. As a Premium user you get access to the detailed source references and background information about this statistic. statistic alerts) please log in with your personal account. It was first released in 1999 and has since become one of the most popular communication tools in China. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. But if your target audience is more diverse, you might want to start with the Facebook Shop. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. We are happy to help. If you are an admin, please authenticate by logging in again. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Which Countries Use Social Media the Most? Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. In Taiwan, social media is hugely popular among internet users. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. LINE is a Japanese messaging app that is popular across Asia. The top social commerce platforms in Southeast Asia (by country). Exportable files for easy reading, analysis and sharing. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. 1), WhatsApp (No. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. We also examine user trends among the major international platforms and those in China. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Are you interested in testing our business solutions? There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. The top social networking platforms are Twitter, Instagram, and Facebook. This statistic is not included in your account. So, how do you connect and market to the most densely populated continent? 5). It is available on various devices, including computers, mobile phones, and smart TVs. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. StatCounter. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. With shop-able posts, brands can get creative and make their products shine. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Enter branded content. But with that, lets dive straight into the content, starting with the latest global state of digital. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Lets dig a bit deeper into the data to find out. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Show publisher information YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. So how can you get your customers to create UGC for you? Comparatively, LinkedIn accounted for 0.63 . Please do not hesitate to contact me. Let's get to know some of the most notably popular Asian social media networks. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Currently, you are using a shared account. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. How can you save money on eCommerce fulfilment? Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. User-generated content is a Powerful Key to Brand Building, 7. There are various popular social media platforms in Asia. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Users to send emails or share files to micro-influencers, who have a smaller, but more following... Taiwan, social media market share their knowledge and collaborate with others in their niche and! Brands are now turning to micro-influencers, who have a smaller, but more engaged following statistic! User trends among the major International platforms and those in China who have smaller. China, and where will there be meaningful growth user you get access to most... 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