Sarasota Magazine The scope of the impact remains uncertain and the Omicron unknown represents a downside risk to the industry. . The 2020 figures were the lowest in a decade for a state that relies heavily on tourism to fuel its economy. More than 131 million visitors added nearly $97 billion to the state's economy. Domestic business travel in 2019 accounted for 464 million trips. The company didnt post attendance numbers overall or for individual parks. Florida includes the following metropolitan areas for which an Economy At A Glance table is available: Cape Coral-Fort Myers, FL Crestview-Fort Walton Beach-Destin, FL Deltona-Daytona Beach-Ormond Beach, FL Fort Lauderdale-Pompano Beach-Deerfield Beach, FL (Metropolitan Division) Gainesville, FL Jacksonville, FL Lakeland-Winter Haven, FL The platform is designed to engage citizens and government leaders in a discussion about what needs improvement across the country. Meanwhile, Canadian travel for the first quarter was down 74.4 percent, with Florida attracting 564,000 Canadians during the period, and international travel was down 97.2 percent. It's a sentiment others share. Overall, theme parks in the state are recovering from the pandemic even before the arrival of larger numbers of international guests that are expected to come over the next year. Executive Office of Governor Ron DeSantis. We expect Florida to see substantially more tourism related activity this summer, fueled by domestic demand. 2. The original 2020 forecast was $712 billion in revenue. July is on average the warmest month while January is on average the coolest month. The new estimates by Visit Florida included a revision of the overall numbers for 2020 that indicates the pandemic was worse on the leisure and hospitality industry than previously projected. People relax on the beach in Miami Beach, Fla., on March 23, 2021. European tourism is expected to take the biggest hit from COVID-19: revenue for the travel and tourism industry in Europe will decrease from $211.97 billion in 2019 to roughly $124 billion in 2020. Now that vaccinations have become widely available and the Centers for Disease Control and Prevention has said it is OK for those vaccinated to stop wearing masks, the expectation is that visitor patterns will return to normal. But international visitors continued to lag. In particular, the new Omicron variant could jeopardize those prospects, if it results in another wave of measures aimed at containing its spread. We were constantly seeing staff clean high touch surfaces and rides occasionally closed to be cleaned.". The third and fourth quarters saw 20 million and 19 million visitors, respectively, with about 32% arriving by air in the fourth quarter. Demand in 2021 is forecast to rise to about 23 million room nights. Highlights include: Floridas tourism industry has rebounded exceptionally well from the COVID-19 pandemic as a result of Governor DeSantis leadership and VISIT FLORIDAs efforts to draw visitors back to the state. Volusia County Economic Development provides information about additional local business support and resources here: Find Help For Your Business. TALLAHASSEE, Fla. - Today, Governor Ron DeSantis announced that Florida welcomed 36 million total visitors between January and March 2022 according to VISIT FLORIDA estimates. Visit Florida President and CEO Dana Young said in a statement Monday that the overall first-quarter numbers indicate a better recovery than expected.. Approximately 1.5 million overseas visitors came to Florida in Q4 of 2021, an increase of 198 percent from 2020, and 43 percent from Q3 2021. These included major tourist attractions such as Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando, Legoland Florida and Busch Gardens Tampa Bay. 2020 Annual Tourism Impact Facts. "As the nationwide rollout of vaccines continues into its third phase, state economies are seeing broader reopenings and demand for domestic travel is heating up. With lockdown measures put into effect in April, many non-essential businesses were forced to close. All told, nearly 27 million of the visitors were domestic, with international and Canadian visitors accounting for the rest. Florida officials switched marketing campaigns away from those who would have to fly to the state to neighboring states and in-state residents who could drive. Florida certainly needs a shot in the arm from a tourism recovery. Please create an employee account to be able to mark statistics as favorites. Published: June 10, 2021 6:22 PM EDT. Average temperature highs and lows by month are shown below. As these measures take effect and more information about the Omicron variant becomes available, they are likely to have an impact of Florida's tourism sector, particularly with respect to international travelers. Florida's Tourism Numbers Rebounding from the Pandemic As 2021 progresses, tourism numbers have been promising. In 2020, international travelers spent $83 billion compared to $233 billion in 2019, a loss of 64% ( US Travel) Travel spending - $38.1 billion (compared to $139 billion in 2019) Finally, one concerning repercussion of the significant layoffs that occurred during the height of the pandemic is a reduction in the leisure and hospitality work force. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information The reasons for the lack of labor supply are many and varied, some related to wage levels, personal preferences, childcare options and others to health concerns. Travel-industry officials can envision bluer economic skies ahead as businesses scale back mask requirements and other social-distancing rules imposed to combat the virus that has killed more than 36,000 Floridians. Florida Tourism Statistics in 2021 and 2022 The latest data from VISIT FLORIDA Research has shown that visitor numbers to Florida in 2021 and the first three quarters of 2022 are recovering back towards their pre pandemic 2019 figures despite a slow recovery from international visitors. If the new variant triggers another wave of infections globally then all bets are off. The business changes follow Gov. Florida is a state in the Southeastern region of the United States, bordered to the west by the Gulf of Mexico; Alabama to the northwest; Georgia to the north; the Bahamas and Atlantic Ocean to the east; and the Straits of Florida and Cuba to the south. Now, Visit Florida has compiled data on how COVID has impacted tourism and what things look like right now. So, we think thats going to make for an even more pleasant experience.. As visitors prepare to head back to their winter escape in Florida, they are likely to face higher prices, as increased demand and the red-hot housing market have also pushed up the price of vacation rentals in the state. DeSantis has also signed into law a measure (SB 2006) that bans governments and businesses from requiring COVID-19 vaccination passports.. Visit Florida first targeted East Coast regions easily drivable to Florida and this year started expanding its marketing efforts to California, Oregon and Washington. More important for the states tourism-marketing agency Visit Florida, the estimated total of 32.517 million tourists between July 1 and Sept. 30 bested by just over 0.3% the overall number of visitors in the third quarter of 2019 before the pandemic began. Profit from the additional features of your individual account. In addition, 359,000 Canadian travelers visited Florida between October and December of 2021, nearly three times as many as in the previous quarter. Between limits on crowds and capacity, restrictions on travel, and a slump in domestic demand due to health concerns, Florida's travel and tourism industry ground to a near halt in 2020. Im thankful that VISIT FLORIDA continued to market our state throughout the past two years, and I am confident that 2022 will be another great year for Floridas tourism industry., We are thrilled to cap off an incredible year with more record-breaking success for Floridas tourism industry, said Dana Young, VISIT FLORIDA President and CEO. The reduction of 40.5 million visitors likely resulted in almost $25 billion in lost visitor spending. The agency in March estimated Florida had 86.714 million visitors in 2020. 2017-2021: $248,700: Median selected monthly owner costs -with a mortgage, 2017-2021: $1,618: . Amid the overall optimism, there are still two elements missing: international travelers and visitors who come on a business trip. The outlooks posted Tuesday indicate the state could be back to 30 million visitors a quarter by the third quarter of 2021. Visit Orlando's latest figures indicate the early tourism growth in 2022 carries momentum from the last months of 2021. Get full access to all features within our Business Solutions. 2017-2021: $1,035,900: Median selected monthly owner costs -with a mortgage, 2017-2021: . PublishedNovember 16, 2021 at 3:47 PM EST. More lockdowns, more travel restrictions and a return of travel hesitancy could be in the forecast. Visit Florida President and CEO Dana Young has said international visitors are vital to the states economy because they tend to spend more time and money than domestic travelers. For more information, click here. Nevertheless, the industry has started to regain speed, though it will take some time before it returns to pre-pandemic levels of operation. The Sunshine State is seeing tourists again after a catastrophic year battling the coronavirus. For arts, culture, and heritage, please visit: For relocation and business information, please visit: Florida's Historic Coast has maintained accreditation by the Destination Marketing Accreditation Program (DMAP) of Destinations International since 2008 Just more than one-third of Floridians are fully vaccinated. As government responses became less restrictive, the industry began to emerge from the worst of its effects. Business travelers are likely to be slower to return and are a more uncertain source of demand given changes to the nature of work and business travel brought on by the adoption of digital technologies. Census Data Shows People Are Ready to Travel Amid Pandemic, These States Are Struggling the Most During the Pandemic, These Are the States With Mask Mandates During the Coronavirus Pandemic, City of Natchez Appoints First Female Police Chief, States Consider 'Safe Injection Sites' to Prevent Overdoses, Ex-U.S. Rep. This is further supported by a decline in leisure and hospitality's share of total employment in Florida (Chart 10). Florida drew 26.16 million visitors from Jan. 1 to March 31, down from 30.4 million tourists during the first quarter of 2020, according to numbers posted late Friday by the state tourism-marketing agency Visit Florida. 1255 N. Gulfstream Avenue, Suite 101, Sarasota, FL 34236, A Record Number of Tourists Visited Florida in 2021, according to new numbers released Wednesday, Retiring Visit Sarasota County President Virginia Haley on the Past, Present and Future of Local Tourism, Womens Pro Baseball Is Coming to Sarasota's Ed Smith Stadium Nov. 19-22. As lockdowns went into effect, real state GDP declined by 30.1% (annualized) in the second quarter of 2020 the largest quarterly decline on record. Click here for additional tourism facts and statistics. "In Orlando, tourism is the heart of the economy.". 2021 Overnight Visitor Economic Impact Report. Ron DeSantis. We welcome your input, and your investment in this area! 2022 January Visitation. But just as happens after a big storm, the state picked up the pieces and began to adapt. Even so, the number of visitors to Florida in 2020 fell to its lowest level in more than a decade, with just shy of 80 million visitors coming to the state a 39% drop from 2019's record. But, the carrier is forecasting June capacity only 6% less than two years ago. Show publisher information In the first quarter, a total of 30.4 million visitors came to the state, with 56% driving and 44% arriving by air. WUSF Public Media - WUSF 89.7 | Global hospitality data and analytics firm STR reported that in Tampa Bay for example, the average rate for a hotel room rose 33.6% in October 2021 relative to October 2019.5, Similarly, entertainment venues in the Sunshine State have managed to carve out record revenues coming out of the pandemic. The third-quarter numbers also marked the return of the cruise industry in July and August and reflected increased attendance at the states theme parks, which a year ago were just reopening from the early stages of the COVID-19 pandemic. Also, the federal Centers for Disease Control and Prevention has issued guidance that fully vaccinated people do not necessarily need to wear masks outdoors and indoors. From 2015 on, nearly 300 hotels and more than 9,500 new restaurants opened. The Evergreen State takes the top spot again in the U.S. News Best States ranking on the strength of its tech sector and other industries. The state has filed a lawsuit against the federal government over cruise-ship restrictions. 2021 spending will be added as statistics are released. Skip Navigation Share on Facebook By July, Disney reopened its Florida parks after nearly four months of closure. "The best thing you can do is get vaccinated. A similar measure in the House (HB 489) offers an extension to Oct. 1, 2028. While Disney reported second-quarter results May 13 that showed the company's parks division suffered about $1.2 billion in lost operating income due to the pandemic, the reopening of its California parks in addition to the relaxation of masking rules is luring customers back to its attractions. Travel Trade; Travel Agent Academy . At a regional level, the areas most dependent on tourism are the Central region, followed by the Southeast and the Southwest. "All staff wore masks and visors. Now, we've got an update on just how many visitors Florida is currently seeing. You Should Go. This report contains economic analysis and views, including about future economic and financial markets performance. As restrictions ebb, the tourism sector is regaining momentum, but the lingering effects of the pandemic on the industry are becoming apparent. "We're completely in the dark about how that goes. For the first nine months of 2021 (the most recent data available), Florida welcomed 91.5 million visitors, up 51.9% from the first nine months of 2020, but down 9.1% from the same period in 2019 (Chart 7). The agency in March estimated Florida had 86.71 million visitors in 2020. The next several statistics below show 2020 spending, with 2019 shown for comparison. SeaWorld announced its largest Q3 earnings to date, an astonishing 391% increase over the same period in the previous year and 10% over Q3 2019. Sun Sentinel, " Welcome back! Though several cruise companies based in the Sunshine State have already resumed operations since this summer, their continued operation faces legal challenges. In the second quarter, the overall number fell to 9.9 million, with domestic accounting for 9.7 million of the total. Canadians are likely to lead the charge back to the Sunshine State. This will support a stronger jobs recovery in the second half of the year in the state's leisure and hospitality related industries. A federal judge ruled in August that Norwegian Cruise Line can require their passengers departing from Florida to show vaccination status before boarding. If you do not want your e-mail address released in response to a public records request, do not send electronic mail to this entity. Well break down the latest business and consumer news and insights you need to know every Wednesday. Prior to this, there were bans on visitors from China, Canada, Mexico, India, Brazil and much of Europe as well as other nations. 2023 January Visitation. These are based on certain assumptions and other factors, and are subject to inherent risks and uncertainties. Anecdotal evidence from employers in the tourism sector suggests that the lack of labor supply is more severe in the sector relative to others. With some staying up to six months, these visitors were estimated to contribute $6.5 billion to the Florida economy. Instead, contact this office by phone or in writing. Please do not hesitate to contact me. 80% of all US domestic trips were for leisure travel in 2019. The pandemic had cut tourism by. Data and Statistics About the U.S. Government Agencies and Elected Officials. ", "However, we are starting to see some light at the end of the tourism slump tunnel," Dye added. ", In Central Florida, "we're growing increasingly optimistic about the summer," says Daryl Cronk, senior director of research for Visit Orlando. In Florida, we put freedom first, and as a result people are choosing to vacation in our state from across the country and the world to escape lockdowns, including the politicians who advocated for those reckless policies and who are often spotted vacationing here, said Governor Ron DeSantis. Overall in the first quarter, passenger traffic at that airport was off 39% from year-earlier levels. VISIT FLORIDA's marketing continues to drive results on behalf of Florida's tourism economy, and we are looking forward to taking this success to new heights in 2022 and beyond." Approximately 1.5 million overseas visitors came to Florida in the last quarter of 2021, a 198% increase from the last quarter of 2020. As long as people are vaccinated and follow protocols, he says they should be able to enjoy a safe visit. US domestic travel increased by +2% YTD in 2019 with Americans taking 2.29 Billion domestic trips. The documents for Research & Statistics are available to the general public. DeSantis has repeatedly argued the states economy could be doing better if the CDC would allow cruise ships to start operating without requirements for passengers and crew. Uncertainty coursed. Explore the wide-open beauty of Florida. From Florida welcome centers to special need travel information, we have you covered. Total spending for California is forecast to grow to $155.6 billion in 2022, surpassing the previous high of $144.9 billion . Use Ask Statista Research Service. Though Bennett says the economic outlook begins with growth, other factors in Northeast Florida make the forecast for the coming year look bright in the financial sector. U.S. travelers to Florida during the third quarter of this year easily exceeded numbers from the same period in 2020, as COVID-19 vaccinations were widely available and cruise ships were back on the seas. partner@VISITFLORIDA.org . Florida drew 26.16 million visitors from Jan. 1 to March 31, down from 30.4 million tourists during the first quarter of 2020, according to numbers posted late Friday by the state tourism-marketing agency Visit Florida. Unfortunately, business travel has not experienced the same rebound and is likely to be slower to recover as the pandemic has reoriented several companies' approach to corporate travel. In 2021, Florida had nearly 118 million domestic visitorsthe highest number in state history. Pinellas County started outdoing pre-pandemic. Includes population trends, statistics, and limited access to the Florida Statistical Abstract U.S. Census Bureau Quick Facts Interactive Map Find statistics for all states and counties, and for cities and towns with a population of 5,000 or more Visit Florida's total tourism spending budget for fiscal year (FY) 2014-15 was $212.5 million, with about $74 million and $138.5 million in public Overseas visitors were also up 30.8% and with the land border still closed, Canadian visitors were down a substantial 89.2% relative to the same period in 2020. The other big shortcoming is the cruise industry, which is still treading water amid restrictions established by the CDC and the Department of Health and Human Services. Canadians are some of the first to take advantage of the relaxed rules, while the first scheduled flights from some European countries are not due until March 2022. Losses were attributed largely to significant declines in the leisure and hospitality industry. "While our international numbers will continue to lag behind because of global vaccination rates and regulations, our domestic traffic should continue to show steady growth over where we were a year ago," Tom Draper, chief of operations for the Greater Orlando Aviation Authority, said in a statement accompanying the release of the figures earlier this month. In 2019, valued added from the tourism industry was estimated at over $30 billion for the Central Florida economy with the top two employers in the region being Walt Disney World Resort and Universal Orlando Resort. This material is not intended to be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice. Sales taxes were the largest contributor to the state's general revenue at 76% in FY 2018/2019. With tourism a key engine of the state's economy, that was 39.6 percent higher than during the first quarter of 2021, a time when COVID-19 vaccines were becoming more widely available. Drivers accounted for 80% of the visitors, with about 20% flying. Due to the Covid-19 pandemic dramatically impacting 2020 numbers, this was a 51.4% increase over the prior year. The decline was felt most acutely in the arts, entertainment, and recreation industry (down 92.9% annualized), followed closely by accommodation and food services (down 86.9%). Florida Georgia Guam Hawaii Idaho Illinois Indiana . Still, the U.S. administration imposed a temporary ban on non-U.S. citizens travelling from South Africa, where the variant was first detected, and seven other Southern African nations. Under the federal plan, non-citizens visiting the United States have to show proof of vaccination and negative COVID-19 tests taken within three days of departure. They are both vaccinated. 2021 Louisiana Visitor Volume & Spending: DK Shifflet. Florida Tourism Pre-Pandemic . For the year, Latin America was the driving force of overseas visitation in 2021, with Colombia becoming the states No. The upswing was driven largely by visitors from other parts of the United States (up 55.9% year-on-year). Hayes said the tourism boom in 2021 has lasted beyond Easter and spring break season, when travel from out of state normally begins to slow. Recognizing contemporary and historic leaders in Florida tourism. The economic impact of winter tourism topped $1 billion, up from $859 million for the same period 12 months ago, for an increase of more than 20%, according to a recent report from Downs & St.. According to the Visit Florida numbers, the state drew an estimated 20.62 million visitors in the fourth quarter of 2020, down 33.1% from the prior year. We had no idea what was about to hit us. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 3. Southwest Airlines, which ferries a huge number of passengers to Florida each day, recently said it expects May capacity will be up 126% from last year, although still down 18% from 2019 levels. The pandemic had cut tourism by 60.3%. Florida welcomed 30.9 million visitors between October and December 2021, according to new numbers released Wednesday, marking the second consecutive quarter that overall visitation has surpassed 2019's pre-pandemic levels. 2018-19 Annual Report (PDF) 2017-18 Annual Report (PDF) Florida Tourism Hall of Fame. Hotels lost more than $415 million in the third week of March 2020, compared to the same period in 2019. The imposition of lockdown measures and travel restrictions for visitors from international destinations resulted in the temporary closure of many tourism related businesses. Florida set lots of tourism records in 2019, and the state is set to break them beyond anyone's expectations. Overall in 2021, Florida had nearly 118 million domestic visitors, the highest level in state history, as residents of other states flocked to Florida as a refuge from lockdown policies. Out of all the states in the country, Florida has the fourth-largest GDP (gross domestic product), at $883.1 billion, behind only California, Texas and New York, according to a 24/7 Wall St. article. It plays a significant role in employment, business activity and government revenues. The association estimates that business trips to Florida will be down 61% this year compared to 2019. As recovery ramps up in the industry, attracting and maintaining workers will be key to the industry's future success. For the quarter ended October 2nd 2021, this business segment brought in $5.45 billion in revenues, 99% higher than the $2.77 billion earned in the same period of 2020.8. Ron DeSantis went to court in April, challenging the CDC, but Wednesday a judge ruled the state must enter into mediation with the federal government. While industry-specific data is not available at the state level, it is reasonable to extrapolate a similar occurrence in Florida. In March 2020, the first two official cases of COVID-19 were reported in Florida. Just how far the state has come can be seen in the latest statistics from Visit Florida, revised on May 15. It is the only state that borders both the Gulf of Mexico and the Atlantic Ocean. Tampa has a business improvement district. As 2021 progresses, tourism numbers have been promising. Stacey Brumbaugh and her family, also Virginia residents, have just booked an October trip to Disney and plan to visit three parks. A budget approved April 30 by state lawmakers would provide $50 million to Visit Florida for the fiscal year that will start July 1 the same as in the current year and pump an additional $25 million into the agency from federal stimulus money to conduct activities that support and fund Florida's tourism industry and its recovery from COVID-19 through promotion and marketing activities, services, functions, and programs. The budget has not gone to Gov. Florida real GDP 2021, by industry Published by Statista Research Department , Oct 5, 2022 In Florida, the mining, quarrying, and oil and gas extraction industry added 1.4 billion chained. Longwoods International Annual Reports. For the first nine months of 2021 (the most recent data available), Florida welcomed 91.5 million visitors, up 51.9% from the first nine months of 2020, but down 9.1% from the same period in 2019 (Chart 7). Phoenix was in second place at 50.3%. Overall visitation not only exceeded 2019s for the second quarter in a row, but domestically reached the highest point in our states history. As 2021 progresses, slowly but surely, the world is returning to Florida. The policy change lifted COVID-19 travel restrictions for all fully vaccinated foreign nationals. Also, the federal Centers for Disease Control and Prevention has issued guidance that fully vaccinated people do not necessarily need to wear masks outdoors and indoors. Stay informed daily on the latest news and advice on COVID-19 from the editors at U.S. News & World Report. . With the changes, Disneys Chapek said he anticipates an immediate increase in the number of folks that were able to admit into our parks through our reservation systems that we recently implemented.. Nationally, quit rates were particularly high in the hospitality and leisure sector (Chart 12). Total visitor travel spending should reach $137.8 billion in 2022, an increase of 38% over 2021 visitor spending. Visitor arrivals also declined sharply. Royal Caribbean on its website said that all guests 18 and older, along with all crew, will be required to submit proof of vaccination no later than boarding day. The good news is that airports in Florida received intentions to resume transatlantic service from several international airlines as soon as possible after the policy took effect. For Visit Florida, the third-quarter numbers were dominated by domestic travelers, accounting for 31.205 million tourists, a 55.3% jump from the third quarter of 2020. Learn more about how Statista can support your business. The pandemic began hammering the states economy in March 2020, amid a period that includes tourist draws such as spring break and baseball spring training. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. ", Tags: economy, Florida, Travel, Coronavirus. Since launching its tourism recovery plan with Governor DeSantis in August 2020, VISIT FLORIDA has showcased Floridas wealth of year-round vacation options that can be freely enjoyed by all types of travelers, helping to generate revenue for our communities, and equipping Florida with the competitive edge as a destination. Hotel revenue in the state bottomed out between March and April of 2020, with hotels earning $415 million less than they did during the same period in 2019 (Chart 5). While new variants continue to pose a threat, the stage is set for 2022 to be an even better year for this segment of Florida's tourism industry. 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