From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Maria Bethany Other Notable Hispanic Influencers on YouTube: Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Photo by Eric Allix Rogers. Facebook - @lele - 6.6m followers. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. ), but what stands out the most is the people. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Her eponymous channel, which she originally named lady16makeup, has now over 24.3 million followers worldwide. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. Tanya Lozano . See the top 5419 Chicago, Illinois influencers. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. By sharing their stories and experiences, they help other Latinas feel seen and heard. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Sofia says shes using her platform to show future educators and students that school can be a positive experience. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. Gabriela Garcia is the founder and editor of Modern Brown Girl. Established in 1968, the . Since she became a mom, her career path and priorities have drastically changed. Amplifying brown voices, one story at a time. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Cynthia is passionate about staying socially aware, supporting her community, and giving back. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. Entity: From the Barrio to the Board Room, Entity: Illinois Appellate Court First District, Fifth Division, Website: http://www.illinoiscourts.gov/AppellateCourt/, EDUARDO G. RODRIGUEZ, Founder, President and Chief Executive Officer, Entity: InvescoMex Corporation, San Jose Imports Inc., San Jose Trading, DulceLandia Candy Stores and Lobo De Mar Restaurant and Banquets, Entity: American Red Cross Chicago & Northern Illinois, Entity: Hispanic Housing Development Corporation, MANUEL MANNY SANCHEZ, Founder and Managing Partner, Entity: International Latino Cultural Center of Chicago, NELI VAZQUEZ ROWLAND, Co-Founder, President, Negocios Now announces 8th annual Latinos 40 Under 40 Chicago recipients, Chicago se debate entre Vallas y Johnson en segunda vuelta, Elecciones para alcalda de Chicago apuntan a una segunda vuelta, Northeastern Illinois University Foundation names Olga Camargo as its new President of the Board, Wintrust to appoint Timothy S. Crane as Chief Executive Officer, Wintrust to be presenting sponsor of Whos Who in Hispanic Business Gala, ANA GIL GARCIA, Professor, Fulbright Scholar Liaison Network. Jelian Mercado 10. Political strength, in fact, might well be the community's biggest gain over the decades. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. Famous Hispanic influencers have the power to sway public opinion and influence behavior. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Credit: The Daily Line. That changed when the Mexican American Political Association worked to . Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. And, crucially, they're politicians. Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. She has released numerous albums that have sold millions throughout Latin America as well as starred in several telenovelas (soap operas) which helped to cement her status as a cultural icon across many Hispanic communities around the world. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. The United States has a long and rich history of Hispanic influence, both in culture and the media. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Alba Ramos is one of the top Latin influencers born in the Dominican Republic and raised in New York City, who is all for eco-conscious beauty and a toxin-free lifestyle. These women are talented, relatable, authentic, and vocal, and their followers love them for it. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Daisy Marquez 9. Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. How things have changed. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. Megan Homme (@meganhomme) 9. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. Do brands usually work with top Latino influencers? He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Click below to see everything we have to offer. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. By. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. In this capacity, she led new investment review, diligence and execution. Negocios Now will announce more sponsors soon. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Nadra Kareem Nittle. Lorraine C. Ladish. Suite 3200 Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Ada Rojas, one of the top Latin influencers, is a New York-based Dominican businesswoman and beauty blogger widely known for her successful lifestyle blog,AllthingsAda. To see the complete list of the50 Most Influential Latinosclick HERE. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. In 2016, he won the Play Awards as YouTuber of the Year, and was included in Time Magazines list of next-generation leaders. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. She's also partnered with countless city-wide non-profits to advocate for education, the arts, and community health and wellness. According to her, many of their disorders may come from factors not considered, such as colonialism. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Kasandra Flores (@kasandraxmua) 6. This year the publication adds two new categories: Lawyer and Marketing. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. . These influencers are a powerful force in the world of marketing. These social media stars have 1,000-10,000 social media followers. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. Entity: Prado & Renteria, CPAs Prof. Corp. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. This is in line with the rest of the country, with fully one-in-five Americans having a disability . The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. But before the 1960s, Latinos largely lacked influence in national politics. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. She launched her YouTube channel in 2006 and started uploading makeup tutorials. Source: instagram.com. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. 5. Thats when she realized she could turn her talent into a stand-up comedy career. Take a look at some of the great Hispanic artists that have shaped Western art and culture. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Mix the New York City hustle mindset with midwestern generosity and you get a unique kind of person: a Chicagoan. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Tatyana // @tat_ventures. Rojas continues to grow her brand as well as her social media presence. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Jenny Lorenzo. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. GERMAN GARMENDIA @germangarmendia (14.2M), 9. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Click here to get the full experience on your screen. 2. magazine. Yes, the lady from the pancake mix was created and served as an ambassador intending to give people someone they can trust or rely on with their breakfast options. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Juanpa Zurita 5. Opeoluwa (@opeoluwa_oos) 7. Nahrin (@oncloudnahrin) 2. Best part of being an influencer: Meeting new people to spread her message. Chicago's most powerful Latinos. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. By Victoria Montenegro Caspe September 18, 2020. Additionally, famous Hispanic influencers may attend events related to their field of interest or organize meetups for fans who want to connect with them directly. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. Dulce has also embarked on writing and has published a book titled The Sweet Life.. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. ELIZABETH RUIZ @elizabethruizxo (505K), 31. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Growing up with muscular dystrophy, this Dominican-American charmer didnt let her disability shatter her love for fashion. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Why are top Latino influencers so popular. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. Provide new and aspiring attorneys the tools to recognize and overcome them and... Across Chicago 5.5M ), 9 brands that want to reach the Latinx community on social media stand... 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