This is very important nowadays, as very few firms have a unique technical legal product or an area of law that only they specialise in, he adds. Leeds, United Kingdom. If the decent salary isnt quite enough to tempt you, then consider the perks: they include a gym subsidy, private health and dental care, and regular themed events in the canteens. Addleshaw Goddard traces its roots back to the very first public record of solicitors in the UK the Law List But come October this may change, Gauke argues: Marketing professionals will be able to become partners [in law firms] and they will have a direct influence on the business., Whatever strategy you pursue to make your firm stand out, you need consistency and staying power. Every transformation project is different and we wanted to understand current executive perspectives. Addleshaw Goddard opportunities. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. LEVEL 15, TOWER 2. When Covid-19 struck, the firms enthusiasm for technology paid dividends. Addleshaw Goddard's Business Services division and Transaction Services Team are an exciting place to begin and shape your career as an apprentice. We interrogated data in block-chain to resolve a cyber-currency dispute. I couldnt have asked for any more from my training contract I am a remarkably better lawyer and person since joining the firm, remarked one truly fulfilled Addleshaw Goddard trainee in response to the 2022-23 Legal Cheek Trainee and Junior Lawyer Survey. Its part-marketing and part-client interaction, explains Sapsford. Confidence is often the first step in the journey to achieve a successful deal. It was created by the City of London Solicitors Company, City Solicitors Educational Trust (CSET) and The Legal Education Foundation (TLEF), and is supported by the City of London Law Society (CLLS) and leading law firms including Addleshaw Goddard. Penney is replaced by Aster Crawshaw, who counts professional services firms as his key clients. Social media and networking are increasingly effective tools for law firms to promote their businesses. Client secondments are also fairly common, and are taken with clients from a host of global companies including Network Rail, Britvic and Diageo. We wanted to form a community of aspiring lawyers who care about becoming the best version of themselves. The firm has about 1,400 lawyers in 16 offices, spread across three continents. This idealised portrayal of life as a solicitor could not be further from the world in which many solicitors now need to operate, though there is something to learn from his empathetic manner. These include law firms, as well as accountants, private equity houses and hedge funds. Moyes believes that US LinkedIn and its European counterparts, Xing and Viadeo, are currently the most useful social networks for law firms. We helped devise a new way for our manufacturing client to power its new Lance Sapsford, head of business development at the firm, explains: The legal sector has traditionally been quite backward in relation to the way it has used marketing and a lot of it has been around the traditional event-driven, sponsorship-driven, advertising-driven not particularly well-focused activity. This is now changing, he says, with a big shift away from traditional marketing approaches to business development. 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. Sullivan notes: Branding, positioning and differentiation arent earned very quickly. Unique selling points are typically used as the basis of marketing campaigns. Over the past 12 months sales through the website have increased by 75% and he claims that while some direct competitors have seen their revenues reduced by as much as 25% in the past couple of years, his firms revenues have held up. Discover the most relevant business news, access our law firm analysis, and receive our best advice for aspiring lawyers. We've acted for many of the world's most recognised and respected companies in the last 2 years, including 48 FTSE 100 companies. And if you have your sights set on an office further afield, youre in luck. City Solicitors HorizonsCity Solicitors Horizons (CSH) is a social mobility initiative designed to improve access to the legal profession for young people from disadvantaged backgrounds. Really deep dive into their firm - look at linkedin - what have they shared, what are their lawyers sharing which might give you a glimpse into how they're trying to do things differently. Addleshaw's merger . Our external recruitment partner helps us to screen your application without personal information to ensure we do not allow bias of any kind to affect the process. Grove cites the example of a recent campaign by his firm that started off by gauging the opinions of clients on proposals for regulatory reform after the 2008 financial crisis. Welcome to international law firm Addleshaw Goddard. In the first two months after launch, MoFo2Go had been downloaded 800 times, a result viewed positively by the firm. News focus: Is the courts reform programme working? Thank you! The trainee chat is very active and you know that, no matter how stupid the question, you always have somebody to go to.. If you'd like to register your interest for 2024, please email earlycareers@addleshawgoddard.com Why join Addleshaw Goddard? Is your firm ready for the basis period reforms? Once partners have gone through the internal process of understanding the spirit of the partnership and its reputation, they can bring in the professionals to make that spirit and culture more distinctive. Each year, over 3000 major businesses, including 40 FTSE 100 companies, trust us to deliver. Client intimacy is something TLT appears to take seriously. Diversity Access SchemesWe nurture strong links with reputable social mobility schemes and professional diversity networks such as the Aspiring Solicitors, Black Solicitors Network, Urban Lawyers, , Lawyers in Schools, Pathways to Law, PRIME and AllAboutLaw Events and value their support and expertise when reaching out to untapped talent from non-traditional backgrounds. Strong interest in tech - offers trainees a 6 month lawtech seat to help develop products in its innovation and legal tech group. AG's passion in this area is driven by its clients and their business challenges. They appoint us time and again, in over 90 countries. Explore essential insights on the law and how it, FINDING THE SMARTEST WAY TO DELIVER THE BIGGEST IMPACT, Modern Slavery Act Transparency Statement. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. We have always invested and partnered with local communities, schools and networks who are keen to raise the aspirations of young people and will continue to do so by offering young talent opportunities to take part in quality work experience programmes and internships. just to add my two cents here - try to stick to maybe 2 or 3 points here as you really want to be showing some analysis. VIEW OUR TIMELINE WOULD LIKE TO Explore our expertise A-Z Discover our global locations View our latest insights In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish presence being established in 2017 following a successful merger with HBJ). S87 said: I am currently struggling with this question "if you were an AG lawyer, recommending the firm to a potential new client-what would you describe as our most unique selling points? There is not going to be one structure to this answer. 8,075. For the bigger firms, there is a growing trend of hiring marketing professionals from outside the legal sector, says Laurie Young, a strategic marketing consultant who sits on the Innovation board of A&O, and is also a former partner at PricewaterhouseCoopers. Find out how we deliver imagination and impact to our clients and people, Discover how we deliver imagination and impact to our clients in over 90 countries around the world, Explore essential insights on the law and how it impacts business. In the U.K., revenue grew by 15%, while its non . The new Addleshaw Goddard pushed on nicely in the years after the merger under the leadership of Mark Jones, though an adherence to what was dubbed The AG Way saw a proliferation of buzzwords and slogans within the firm (Three Offices, One Team/Bold and Beautiful clients/a From Me to You mentality). Its been very difficult for clients to make reliable purchasing decisions because so many law firms look the same and feel the same and say the same thing.. M&Co is one [], Addleshaw Goddard and Linklaters have led on the 260m acquisition of a dark rum brand by drinks giant Diageo. Addleshaw Goddard @AGinsight Oct 11, 2022 For #WorldMentalHealthDaywe were lucky enough to welcome Dr Alex George. This meant creating a system that would help break down silos and make the due diligence process more transparent and joined-up at every step along the way. At Addleshaw Goddard, we are more than just exceptional lawyers: we are leaders in client investment and understanding. Leeds-based law firm Addleshaw Goddard (AG) has merged with Eugene F Collins, in Ireland. Market-leading rankings and editorial commentary - see the top law firms & lawyers for Banking litigation in North West Its branding strategy revolves around the new slogan: Its business. Adjustment to working from home was super and seamless all lawyers, paralegals and support staff were given 350 towards extra kit for working from home and the IT worked flawlessly, respondents report. of our 48 FTSE100 clients have been with us for more than 20 years: one for 150. But we solve them with the same, single-minded focus. markets. The key, he concludes, is to put a sensible structure around what they are already doing, rather than importing stupid ideas from other industries. The firm has three seats each rotation in which trainees can opt to work internationally, with past destinations including Dubai, Qatar and Muscat. Caitlin and Addleshaw Goddard. The FT ranked us as the 4th most innovative law firm in Europe. He was suspended in June. All rights reserved. The project was focused on the UK financial sector and the overall lack of inclusion and diversity that . The business, people and all 25 . 4 min. Its therefore safe to say the firm is growing rapidly, but do the financials support their optimistic goal to double in size by 2025? Winmarks Gauke says: Social media has not made much difference at all to law firms. For example, at the firms events and conferences, partners make presentations to clients as if they were from a bank or large accounting firm rather than being the archetypal lawyer. The project was focused on the UK financial sector and the overall lack inclusion. This site uses cookies to help personalise content, tailor your experience and to keep you logged if. ( SRA ID 440721 ) - all rights reserved and to keep you logged in you... Offices, spread across three continents overall lack of inclusion and diversity that innovation and legal tech.... The firms enthusiasm for technology paid dividends, while its non the courts reform programme working first months. 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