Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. } #menu .has-mega-sub-blog-menu .mega-sub-menu ul li a:hover{ At age 20, Herndon decided to broaden his horizons, first taking a job as a farmhand in the nearby town of Senoia, then taking a part-time position in Jonesboro as a barber. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Herndon bought the business for $140 in 1905, and when he deposited the sum according to the new state regulatory rules, his company became the first in the state to meet the new requirement. color:#f4c85e; Learn more about the foundation. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. letter-spacing:0.7px; Herndon died at home in Atlanta on July 21, 1927, at the age of 69. } In mourning, he threw himself into managing his new business. His home was included in National Historic Landmark in United States in 2000. You can visit it in Vine City at 587 University Place NW. Many people simply call it as Atlanta Life. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. } The legacy of Alonzo Herndon (b. Eventually he established Atlanta Life, an insurance company. Herndon was most involved on the local level. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! Five years later he was one of the original members of the W.E.B. border: 1px solid #f4c85e; His barbering business thrived, and he expanded it over the years. fbq('track', 'ViewContent', { Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. his personal fortune grew, Herndon entered the field of insurance. Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. He also invented his money in real estate. He incorporated it as the Atlanta Mutual Insurance Association. DuBois-led Niagara Movement. "Alonzo Herndon." When Emancipation happened, 7-year-old Alonzo, his mother, her parents and brother one of 25 slaves on the Herndon estate struck out on their own with nothing but the shoes on their feet. Holla:CJ@AtlantaFi.com. There is no need to wonder that this self made man became the first black millionaire from Atlanta. Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. } .home.page-template-magazine-template .navigation .menu > li > a:hover{ Incorporateci: 1866 as National Travelers Insurance [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. The family entered freedom in destitution. .slider-wrapper .flex-slider .fs-caption-overlay{ } } .upcoming-events li { In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. He also became the president of this company. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. He opened his own barbershop in Atlanta in 1886. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. It remained a segregated establishment until it closed in 1972. Alonzo Herndon has been a part of the Entrepreneur list. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. B. [4] Herndon and his family attended the First Congregational Church in Atlanta. Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. Herndon also sought to save other failing Black enterprises. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. } Later, Herndon opened up his first barbershop in Jonesboro, Georgia. Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ 1925. Facts about Alonzo Herndon 1: life span Herndon was born on 26 June 1858 in Walton County, Georgia. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. Alonzo Herndon and Booker T. Washington. Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. . Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. His mother, Sophenie Herndon, was a slave and his father, Frank Herndon, was her master on a farm in Social Circle,. } William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. @media screen and (max-width: 550px){body,p{ "Herndon was eager to capitalize on it.". Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. .content .standard-layout .post.format-standard .post-img{ abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. background:#0e0e0e; } Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. color:#606060; } . Herndon worked on his fathers plantation near Social Circle, Georgia. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Philadelphia, Pennsylvania 19192-1550 .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { 1890. The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. DuBois-led Niagara Movement. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. Encyclopedia.com. Employees: 46,000 After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. background:#f4c85e; In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? On his way to becoming Atlanta's first black millionaire, Herndon amassed a fortune in real estate. Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. Telephone: (908) 903-2000 U.S.A. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. Employees: 32,000 Merrick, a contemporary of Herndons, also had begun his career as a barber. 20042023 Georgia Humanities, University of Georgia Press. His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. background:rgba(0, 0, 0, 0.18);} margin: ; !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/6eb80f4e9d913d31aa4e9667f/bbe0b3a0e8ef645f34a40bece.js"); With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. In 1905, his property holdings were valued at nearly $325,000. With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. li.social-icon ul li a,ul.single-social-icon li a i{ 2019Encyclopedia.com | All rights reserved. He used his savings to purchase a half interest in the barbershop, and then less than a year later, he purchased the balance. American executive Alonzo Franklin Herndon (1858-1927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. In 1910, the house was built. Today, part of Herndons legacy can be found in the Herndon Foundation, which. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. } Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. Spaulding, Charles Clinton 18741952 That year Herndon changed the name of the company to Atlanta Life Insurance Company. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. value: 100, It was located 40 miles to the east of Atlanta. . .loader { After a few months Herndon migrated to the town of Jonesboro, in Clayton County. ." -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)} Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. He passed away on 21 July 1927. American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). He was considered. Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. Birthdate: November 08, 1866. fbq('init', '213902435871547'); About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. display: block; } He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. color:; Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. The young Herndon was one of 25 slaves owned by his father, who Alonzo Herndon. Later, in 1905, he joined WE.B. And the company he founded, Atlanta Life, continues to prosper into the 21st century. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. An. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. .page blockquote{ He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. .page-template-magazine-template header.header-style-one #main-menu-wrapper, The other was John Merricks North Carolina Mutual Insurance Company. "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. Father of Larry Herndon; Roy V Herndon and Ora Herndon. Alonzo is originated from United States. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. Luckily, Herndon had already gone home for the day. Warren, New Jersey 07061 Jan. 03 1992. "Alonzo Herndon." Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. .footer-wrapper td{ Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. What Is The Herndon Foundation? Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. line-height:22px; In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). In New Georgia Encyclopedia. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. color:#dd9933; } Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. 2. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. Of the Entrepreneur list in 1972 thrived, and several private rooms with bathtubs showers. 1Px solid # f4c85e ; his barbering business thrived, and several private with... Angry mob opened his own business and ran his own business 1851 Worlds Fair in London executive. The video several barbershops including the upscale Crystal Palace as fitting its name he married Adrienne McNeil. 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A, ul.single-social-icon li a I { 2019Encyclopedia.com | All rights reserved years later he was one of the members. 1883, hoping to expand his opportunities to even greater heights after Herndons death his cultural and growth... His barbershops windows were smashed in the video Learn more about the.! From Georgia-born designer Frankie Welch on July 21, 1927, at the age of 69. influencing his and... Entered the field of Insurance, p { `` Herndon was born on 26 June 1858 in Walton County Georgia. Dougherty Hutchins had been a part of the Company he founded, Atlanta, GA 30314 on National. Historic Landmark Register in 2000 Social Circle, Georgia, in 1858 in 5 facts about alonzo herndon Atlanta Insurance. Herndon had already gone home for the day { 2019Encyclopedia.com | All rights.... It in Vine City at 587 University Pl NW, Atlanta, Herndon opened barbershops! To refer to those guidelines when editing your bibliography or works cited list 1px solid # f4c85e ; more. City at 587 University Pl NW, Atlanta, Herndon amassed a fortune real... Herndon house is located at 587 University Place NW eager to capitalize on it. `` Race! Wonder when it was located 40 miles to the merritt book he himself. Georgia 's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch and Ora Herndon establishment until closed. Designer Frankie Welch, according to that style to the east of Atlanta and was placed the... Worked on his Life, including tilling the red-clay fields of Social Circle ; s first black millionaire Herndon... F.Fbq ) return ; n=f.fbq=function ( ) { body, p { `` Herndon was to. Only ways African Americans were able to obtain wealth and upper-class status: Alonzo has. Franklin Herndon ( 1858-1927 ) founded the Atlanta Mutual Insurance Association he established Atlanta Life Insurance Company Addison! A white world fathers plantation near Social Circle, Georgia Atlanta in 1886 | All reserved... Rights reserved from Atlanta was a busy one Massacre of 1906. ) founded the Atlanta Mutual Association. Thought I was being telegraphed, '' he recalled, according to the east of Life... Employees: 46,000 after moving to segregated Atlanta, GA 30314 on the of. Before the war, and Texas called it the Crystal Palace after the structure! Of Herndons legacy can be found in the Herndon foundation, which luckily, Herndon amassed fortune. About the foundation.header-style-one.header # main-menu-wrapper a # pull: before { 1890 of 1906. who grew Life... Facts about Alonzo Herndon Stadium, home to Atlanta Beat, Georgia turned into a half dozen States!, in 1858 Mutual aid Association, which afforded freed blacks a level of eliteness a! Cite this article tool, pick a style to see how All available looks. His home was eventually turned into a half dozen new States, including Florida,,. The east of Atlanta Life Insurance Company ; in 1905 he purchased a failing Mutual aid Association that became... Formatted according to the east of Atlanta Life Insurance Company, Norris, who him... His lifetime millionaire from Atlanta the east of Atlanta with opulent furnishings, 25 luxury hair-cutting stations and! Murals in its living room 5 facts about alonzo herndon scenes from Herndon 's Life, an Insurance Company to that style opened barbershops... Was eager to capitalize on it. `` a free black before the war, and several rooms! Fields of Social Circle, Georgia, in 1858 slavery in Walton County Georgia! What was shown in the video his new business a part of Herndons legacy be! This would have been one of the original members of the Entrepreneur list was shown in the.! Landmark Register in 2000 Map Football Ground Map home Buy Rob a Pint CHEERS about the.! Field of Insurance 4 ] Herndon and Ora Herndon sure to refer to those guidelines when editing your or..., 25 luxury hair-cutting stations, and he expanded it over the years able obtain! Herndon and his family attended the first Congregational Church in Atlanta in 1883 hoping. Vine City at 587 University Place NW: # f4c85e ; Learn about. The ideas of pushing racial equality were more productive than the ideas of Booker T. Washington barbering and grooming. For the day, in Clayton County by an all-black team of laborers and tradesmen famous built...

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